Developed the concept, storyboard (with Fleur van Wijck), style (together with Mirjam Verhoog
) and animated this fast explainer video for Toto (Nederlandse Loterij) at in60seconds.
Toto needed a way to quickly explain absolute beginners how to play a game of Toto on their mobile app. One of the most important things was that the viewer should be able to understand the video without sound on social media. So we needed to put big bold Toto style titles explaining all steps of the process and combine them with visuals. With this constant mixture of titles and visuals I could use a lot of transitions that also helped to keep a high pace. Because Toto likes friends and colleagues to play we developed 2 characters who bet against each other.
Project uitgevoerd bij in60seconds, voor meer informatie: email@example.com of 020-2044534.